How Cushman & Wakefield Connects Global Brands with Local Markets Across CEE
Expanding a global brand into Central and Eastern Europe (CEE) is no small feat. Diverse cultures, evolving consumer habits, and dynamic retail landscapes make it a complex challenge. Enter Cushman & Wakefield , a company that bridges the gap between global ambitions and local realities. At the heart of this approach is Adam Safranek , whose expertise ensures that brands don’t just enter new markets—they thrive. But how does this connection between global and local actually work? Let’s dive in. Table of Contents Sr# Headings 1 Meet Adam Safranek: The Strategist Behind the Scenes 2 Understanding the CEE Retail Landscape 3 Global Strategies with Local Adaptation 4 Data-Driven Insights for Market Success 5 Tailoring Retail Experiences to Local Consumers 6 Brand Positioning Across Diverse Markets 7 Collaborating with Local Retailers and Stakeholders 8 Innovative Marketing Campaigns That Work 9 Digital Integration in Physical Retail Spaces 10 Sustainability as a Brand Differentiator 1...