How Cushman & Wakefield Is Redefining Retail Real Estate Marketing in Central Europe
The world of commercial real estate has changed dramatically over the last decade, and nowhere is this transformation more exciting than in Central Europe . At the heart of this evolution is Cushman & Wakefield , one of the world’s leading real estate firms. But the real driving force behind their innovative retail marketing strategy in the region is forward-thinking professionals like Adam Safranek , Head of Marketing & Business Development for Retail in CEE. With a unique mix of strategy, creativity, and market understanding, he and his team are rewriting the rules of retail real estate marketing. Sr# Headings 1 Introduction 2 The Changing Face of Retail in Central Europe 3 Cushman & Wakefield’s Strategic Advantage 4 The Role of Leadership: Who Is Adam Safranek? 5 Why Retail Marketing Needs Reinvention 6 Mixing Data With Creativity 7 Digital Transformation in Commercial Real Estate 8 Local Insight With Global Thinking 9 Building Stronger Brand Relationships 10 Content-L...